Find the Perfect Outsourcing Partner to Save Costs and Boost CX

Vendor-neutral BPO advisory and CX consulting for mid-market and enterprise teams.

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30+ years combined CX leadership · 8+ global brands led · Vendor-neutral

The team behind rethinkCX has led CX atMejuri·Canada Goose·Lululemon·Tangerine·AIG·ING France·and more

Featured In

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What we do

Services

Call Center Outsourcing

Vendor-neutral BPO matching and advisory. Find the right partner without the sales pitch.

Call Center Strategy

Build a winning contact-center strategy: operating model, KPIs, tech stack, and roadmap.

Call Center Management

Optimize day-to-day operations: workforce planning, coaching, QA, and performance management.

Journey Mapping

Journey maps that get used, tied to real operational changes, not slide-deck theater.

Voice of the Customer

Build a VoC program that drives action, not just another dashboard.

CX Technology & CRM

Vendor-neutral CX platform selection and implementation. We don’t resell, we advise.

BPO Cost Calculator

Quantify your potential savings in call center operations. Compare costs across locations, team sizes, and service complexity.

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CX Maturity Assessment

Quick assessment of where your CX program sits today, and what to focus on next.

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How it works

Vendor-Neutral BPO Matching

We sit on your side of the table, not the vendor's. Our matching service connects you with the right BPO partner based on your needs, not commissions.

Tell Us What You Need

We start with a 15-minute discovery call to understand your operations, pain points, and goals.

We Shortlist the Right Partners

We evaluate our BPO network against your requirements and present a curated shortlist. No vendor bias, no hidden incentives.

You Choose, We Support

You pick the partner that fits. We support the transition, negotiate terms, and ensure a smooth launch.

Our BPO matching service is free to you.

BPOs pay us when we make the right introduction, so you get vendor-neutral shortlisting at zero cost. No hidden fees, no sales pitch, no commitment.

Paid consulting services (strategy, management, journey mapping) are separate engagements.

Book a Free 15-Min Consultation

Who we work with

Industries We Serve

Our CX methodology applies across any B2C or B2B2C industry with high-touch customer operations.

Ecommerce

Scaling support through peak seasons, returns, and omnichannel complexity.

Hospitality

Guest experience programs that drive loyalty and repeat bookings.

Healthcare

Patient-facing operations that meet compliance requirements without sacrificing empathy.

Financial Services

Regulated CX environments where accuracy, speed, and trust are non-negotiable.

Who we are

Meet the Team

50M+

Customer Interactions Managed

Continents Served

12+

BPO Partners Vetted

rethinkCX was founded by two operators who have spent their careers inside the world's most recognized brands, building and scaling customer experience from the ground up. With decades of combined leadership across global contact centers, BPO partnerships, and CX transformation programs, our team brings the kind of first-hand expertise that only comes from doing the work.

We are not theorists. We have managed the teams, chosen the technology, negotiated the contracts, and delivered the results. That hands-on perspective is what sets rethinkCX apart.

Learn more about our team

30+

Years combined CX leadership

Global brands led by the team

100%

Vendor-neutral recommendations

Weeks

Not quarters, engagement speed

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Frequently Asked Questions

What does rethinkCX do?

rethinkCX is a vendor-neutral CX advisory firm. We help mid-market and enterprise teams find the right BPO (call center) partner, build CX strategy, map customer journeys, and select the right CX technology. Because we are not tied to any vendor, our recommendations are always unbiased.

Is the BPO matching service really free?

Yes. Our BPO matching service is free to the client because the BPO partner pays a referral fee when we make the right introduction. You get unbiased vendor shortlisting at zero cost. Our paid consulting services (strategy, management, journey mapping, technology) are separate engagements.

How is rethinkCX different from McKinsey or Deloitte?

We deliver the same strategic rigor in weeks, not quarters, at a fraction of the cost. Our team has led CX at brands like Canada Goose, Lululemon, and Disneyland Paris. We bring operator experience, not just consultant theory. And because we are vendor-neutral, our recommendations are unbiased.

How long does a typical engagement take?

Most engagements run 4 to 8 weeks from kickoff to delivery. BPO matching can start producing shortlists within days. We move fast because our team has done this across dozens of brands, and we know exactly what to look for.

Do you work with companies outside of North America?

Yes. Our BPO network spans North America, Latin America, Asia, and Europe. We help clients find partners in the right geography for their needs, whether onshore, nearshore, or offshore.

What industries do you specialize in?

We have deep experience in ecommerce, hospitality, healthcare, and financial services. Our CX methodology applies across any B2C or B2B2C industry with high-touch customer operations.

Ready to rethink your CX?

Book a free 15-minute discovery call. No pitch, no commitment. Just a straight conversation about where your CX stands and what the options are.